Product Category Head (Kitchen Appliances - Gas Stoves, Pressure Cookers, Non-stick Appliances)

Job Title: Product Category Head (Kitchen Appliances - Gas Stoves, Pressure Cookers, Non-stick Appliances)

Location: Manjeri, Malappuram, North Kerala (South Indians preferred)

Experience Required:

• Extensive experience with Kitchen Appliances, specifically Gas Stoves, Pressure Cookers, and Nonstick Products.

Joining: Short notice preferred

Key Responsibilities:

1. Annual Marketing Plans & Category Strategy:

   • Develop and execute a comprehensive annual marketing plan and strategy for the kitchen appliances category.
   • Define short-term and long-term goals, identify target market segments, position products effectively, estimate and monitor the marketing budget.

2. Product Portfolio Management:

   • Manage the entire product portfolio within the category.
   • Make decisions regarding product introductions, updates, or discontinuations based on market demand, profitability, and company strategy alignment.

3. Revenue and Profitability:

   • Ensure the product category achieves its revenue and profitability targets.
   • Set sales targets, monitor performance, and implement corrective actions as needed.

4. Market Analysis:

   • Monitor market trends, consumer behavior, and competitor activities.
   • Utilize market research and intelligence, including market visits, to identify opportunities and threats and adjust the category strategy accordingly.

5. New Product Development:

   • Oversee the development and launch of new products within the category.
   • Collaborate with R&D, marketing, and sales teams to successfully bring new products to market.

6. Pricing Strategy:

   • Set appropriate pricing for products within the category.
   • Ensure pricing aligns with market dynamics, product positioning, and the competitive landscape.

7. Inventory Management:

   • Ensure optimal inventory levels for products in the category.
   • Balance avoiding stockouts with minimizing excess inventory costs.

8. Driving Brand Promotion Campaigns:

   • Collaborate with marketing teams to develop effective trade promotions, consumer promotions, in-store brand visibility, and brand-building advertising campaigns.

9. Cross-Functional Collaboration:

   • Build and maintain effective working relationships with cross-functional teams, including R&D, manufacturing, sales, marketing, customer service, and supply chain.
   • Ensure smooth execution of the category strategy.

10. Compliance and Regulations:

    • Ensure all products within the category comply with relevant regulations and industry standards.